Why @HomingMatch and @homingCloud are not at odds
Posted by Tina Fine on Mon, Jan 09, 2012 @ 07:29 AM
Two websites, one that says you don't need a broker, one that understands you do, created by the same person. How is that possible? Well some people use a general contractor to renovate, some hire subs on their own, some want to go to the gym and know what machine to use and some need a personal trainer, some people use a personal shopper, wedding planner .....the list goes on, but some know exactly what they want.
Ford makes different types of cars, and Ralph Lauren has different clothing lines and brands, and we all know how many different kinds of cereal are on supermarket shelves.
People are all different, some can sell without a broker, but they didn't have access to information about what is for sale. That's what homingCloud wanted to provide. Some can buy without a broker but they didn't have the opportunity to do it without the MLS. So homingCloud provides a platform to free up market information for the do-it-yourselfer.
Then there is HomingMatch -- it is in-between -- another variety, where the broker will let buyers and sellers go it alone but will watch from a distance. HomingMatch is the middle ground, bringing choice and variety to the marketplace, but realizes that some people need advice and help.
Consumer needs vary and the marketplace can supply both types of brokerage service... HomingMatch and homingCloud and traditional brokerage can coexist.